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Now Available in Teal
OUR PRICE: $118.00
Superior support of the Prima Donna Madison Full Cup Bra directs breast tissue forward and up for a slenderized appearance that elongates the torso. Madison Full Cup features deep cups that run slightly larger, so if you are between cups size down. The band runs firm for optimal support and will…
Available Up To H Cups
OUR PRICE: $138.00
The Prima Donna Deauville Full Cup Underwire Bra is one of our best sellers that provides fantastic support and unparalleled comfort. The 3-part cups offer a beautiful shape and strong hold for any body type. The top of the cups are made with gorgeous embroidered lace, while the bottom half is made…
Now Available in Poppy Red
OUR PRICE: $86.00
For the special woman who wants to embellish her cleavage without looking bigger, this ultra feminine bra with soft cups is the bra for you! The Simone Perele Andora Molded bra is perfect for the full bust woman who is seeking ultimate comfort, accurate fit, and natural shape. The Simone Perele…
OUR PRICE: $60.00
The Sassybax Bralette is the original "no back fat bra" created in 2004 by Amanda Kennedy. This bra eliminates back fat while being extremely comfortable, ultimately giving you the best of both worlds.
LIST PRICE: $88.00SALE PRICE: $72.00
Chantelle Icone Fashion Demi Cup Bra offers fantastic support with a sexy look.
OUR PRICE: $99.00
The Marie Jo L'Aventure Tom Fiberfill Molded Wire Bra is a must-have for every woman's lingerie collection. This bra is super soft, simple, and oh-so luxurious. Every woman needs "Tom" in her life...
LIST PRICE: $125.00SALE PRICE: $92.00
The Prima Donna Constantinople Wire Bra features great fit, shape and support. This two-part cup bra is a wardrobe staple!
LIST PRICE: $137.00SALE PRICE: $109.60
The Prima Donna Symphony Balconnette Bra features 3-part cup construction which will surround your curves in a structured support system that is perfect for all-day lift. This bra is cut higher than typical demi cup bras.
LIST PRICE: $165.00SALE PRICE: $100.00
The Prima Donna Midnight in Paris Balconnet Bra is sexy and comfortable so you won't have to sacrifice style for comfort!
OUR PRICE: $118.00
The Prima Donna Madison Balconette Bra is a keeper. No surprise, because this is very much a youthful, elegant bra, thanks to the combination of checks and lace. And geometric patterns continue to steal the show this season. A series that checks all the boxes!
OUR PRICE: $143.00
The Prima Donna Aurora Balconette Bra features eye-grabbing fluorescent tints, sexy sheer panels, and fine floral embroidery, all while keeping up with Prima Donna's famous reputation for all-day comfort.
LIST PRICE: $55.00SALE PRICE: $55.00
If you fancy going a little bit contemporary underneath, then why not opt for our ultra-supportive Caitlyn collection? Luxurious, feminine, and Swiss designed, the size range has now been extended to include J and JJ cups.
OUR PRICE: $48.00
Sassybax Bandeau with One Piece Underwire is perfect to wear as a bra or as a layering peice.
OUR PRICE: $68.00
The Chantelle Hedona Seamless Underwire Bra features a smooth cup that provides a seamless, rounded silhouette. It features a leotard and U-shaped back is added for extra support, helping the bra sit on the body evenly and drawing the straps inward to prevent slippage.
LIST PRICE: $140.00SALE PRICE: $79.00
The Prima Donna Wonderland Balconnet Bra is sheer with flower embroidery, creating an elegant and smooth look. This 3-part bra is lightly-padded which provides great lift and shape.
OUR PRICE: $142.00
The Prima Donna Naboo Full Cup Bra features a floral and polka dotted embroidery that trails up the straps, and a delicate satin bow.
OUR PRICE: $95.00
The Prima Donna Satin Seamless Molded Wire Bra is a smooth, seamless bra that offers lift and support. The fit of this Prima Donna bra is uniquely distinctive with limited elasticity fabric and molded cups that will help give you that nice, round shape.
OUR PRICE: $144.00
The Prima Donna Aurora Deep Plunge Bra features eye grabbing fluorescent tints, sexy sheer panels, and fine floral embroidery, all while keeping up with Prima Donna's famous reputation for all-day comfort.
OUR PRICE: $88.00
The Chantelle Rive Gauche Bra is an all-over soft lace bra that provides maximum support for the average to full figured woman, with upper cup is lined in mesh tulle and is a foam padded underwire bra.
The Perfect Convertible Bra
OUR PRICE: $112.00
Marie Jo Avero Plunge Bra with Multi Way Straps is one of our best selling bras providing ultimate comfort, flattering fit, and convertibility. It is a convertible bra that can be worn traditionally, halter, or crisscrossed in the back. *Please note: "Natural" color is Ivory*
As seen on Today Show
LIST PRICE: $68.00SALE PRICE: $68.00
The Panache Full-Busted Underwire Sports Bra is a must-have sports bra that features wide, padded straps that disperse pressure on the shoulders for extra comfort and ultimate support.
OUR PRICE: $120.00
The Prima Donna Couture Balconnet Bra combines the retro corsetry look with Prima Donna's acclaimed fit in large sizes. Peek-a-boo lace, seductive corset patterns and 1950s style elements: Couture lets you be totally feminine, totally ravishing. This balconnet bra is the only one with a full lace…
OUR PRICE: $120.00
The Prima Donna Madison 3-Part Cup Underwire Bra is a keeper for many fans. No surprise, because this is very much a youthful, elegant series, thanks to the trendy check pattern. And geometric patterns continue to steal the show this season.
OUR PRICE: $123.00
The Prima Donna Twist Crazy In Love Padded Balconette Bra is super sexy and sophisticated. It features a sassy satin bow in the center gore that adds some spice to this "hot" undergarment!
OUR PRICE: $66.00
Sassybax Bralette with Underwire is made especially to eliminate visible bra lines and back fat! This seamless microfiber bra is the most comfortable way to lift, shape and separate.
LIST PRICE: $120.00SALE PRICE: $85.00
The Marie Jo Ines Convertible Low Plunge T-Shirt Bra is a beautifully detailed contour bra. Underwires support the cups for a smooth, even, rounded shape. With a sexy plunge style, the seamless cups have light padding.
OUR PRICE: $149.00
The Prima Donna Divine Seamless Underwire Bra features seamless, non-padded, preformed cups which lift and give you that perfect round shape. The stunning french lace gives this bra a soft, feminine look.
OUR PRICE: $36.00
DKNY Signature Lace Unlined Demi Cup Bra is a top selling lace support bra with built up gore anchors and stays in place all day.
LIST PRICE: $124.00SALE PRICE: $75.00
The Prima Donna Olympia Underwired Bra is underwired with a sublime fit. It has sturdy fabrics to ensure comfortable support. The cups are sewn from three sections to support, center and lift your breasts optimally. It not only makes you look slimmer, it’s exceptionally comfortable too!
LIST PRICE: $99.00SALE PRICE: $60.00
The Simone Perele Paradis Plunge Half Cup Demi Bra has a plunging neckline that is obtained thanks to the low under wiring at the separator. The midriff is finely worked with an inlayed embroidered ribbon. The straps and décolletage are emphasized by a small ribbon to accentuate the plunging…
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